let me tell you what is Multi level Marketing. Multi level Marketing/Network marketing/Chain Marketing/Pyramid Scheme/Scheme scam scandal all are one and the same thing. Many people raise questions on this industry. I am going to give my unbiased opinion about this industry and share my knowledge on this topic.
It is a well thought philosophical scientific process of marketing goods and services. Multilevel marketing is itself a very good industry.
But why is it not considered a good industry? Why people avoid joining such industry? Why is lacks people’s interest?
See there are two reasons for this. Either a scheme scam company is incorporated, for e.g. Saradha scam, Speak Asia, etc. Such companies came with great binary i.e. they expanded very quickly on a large scale, made many millionaires and vanished overnight. Such experiences only discourage you to join this industry. These such scheme and scam industry has spoiled the name of Multilevel Marketing. otherwise, MLM is a full proof powerful industry that is expanding very quickly worldwide and can create a large number of stable millionaires.
REASON BEHIND BAD IMAGE OF MULTI LEVEL MARKETING INDUSTRY.
According to me, Multi Level Marketing is not unfortunate. it’s considered so because of two reasons, either the company is fraud i.e. it comes with a mindset to rob people and flew away or the people who were unsuccessful themselves in this industry so they don’t want others to join it so they criticize it so others may also not become successful in this industry.
Like channel, distribution is a process of marketing similarly network marketing is also a process. In this process, distributors are individuals who directly reach out to the manufacturers and makes goods available to consumers. Before joining a company you have to make sure whether that company is good or not. Now the question arises that how will you come to know whether the company is good or not.
HOW WOULD YOU UNDERSTAND A MLM COMPANY?
People and Philosophy
When you join a company, immediately do not get influenced by how much you can earn or how much the existing members are earning or how soon you will become a millionaire. Before joining you must see how the people and the philosophy of the company is. What is the principle of the company? Do the company have a binding force because of which people have joined the company? Is the culture of the people of the company really good? Is the leadership quality of the people in the company excellent? Do the company emphasis on training methodology and training methods?
A company with poor learning and development process may not be successful. A company which only boosts about the profit or only wants profit, and philosophy or purpose of the company is not defined, a company where you don’t get a positive vibe after meeting the people of the company should be avoided.
The product of the company should be good.
HOW SHOULD BE THE PRODUCT?
USED IN DAY TO DAY LIFE
ADDRESSES CONSUMER BUYING BEHAVIOR
SHOULD BE INNOVATIVE
ADAPTIVE TO DYNAMIC CHANGES
These should be the qualities of the product. If the company is only emphasizing on selling the scheme or not the product, it should be avoided. Is the company trying to sell the concept? Is the company only paying for recruitment process i.e. joining more and more people? If so it should be avoided. The product should be liable.
Plan Profit Payout
Now you have to see what the plan profit payout of the company is. The payout should not be on a yearly basis. It should be weekly or on a monthly basis. Plan and profit should be reasonable.